Category: Uncategorized
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7.52% is not your conversion target. It is a map.
The average Google Ads conversion rate hides a six-times spread between industries. Your number is a score of your funnel, not an industry law. Fix the levers you can measure.
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Show up the same way every time. Revenue notices.
Two independent studies put consistent branding at up to 33% more revenue and 27% more very large brand effects. Consistency is a system, not a logo.
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Strategy, written down, is worth 414% more success
Marketers who document their strategy are 414% more likely to report success. Almost nobody does it. A written plan is the closest thing marketing has to a free upgrade.